Snickerdoodle is a data exchange where individuals can securely aggregate all their web2 & web3 behavior (including searches and purchases) and lease it anonymously to brands who want access to data in accordance with the strictest privacy and compliance standards. Snickerdoodle’s Data Wallet rewards end users directly for sharing their anonymized data with brands. Snickerdoodle & the Brands NEVER see or have access to any user data (it stays with the user in their data wallet!)