PINK is a meme community for the Polkadot Ecosystem with the goal of getting net new eyeballs on Polkadot. PINK captures new mindshare by re-enforcing the image that Polkadot is pink, a color of positivity and laughter. Once we have captured mindshare around a simple narrative, it becomes easier to discuss Polkadot’s compelling tech narratives. Polkadot needs simple narratives. It also needs simple tech to allow for experimentation and fun to increase adoption.